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About Us

McElroy heads up a strong, well-qualified team, focusing on financial and corporate planning. He offers his clients enhanced wealth creation solutions, using common sense and a disciplined approach to financial planning that is proven and effective. By implementing a wide-range of financial, investment, insurance and tax planning services, in an impartial professional environment, McElroy is able to offer solutions to suit each client’s unique needs. Since 1990, our experienced team of professionals have been providing the marketing and consulting knowledge to assist you in designing a customized benefits package that will help your organization attract and retain its most valuable asset – its employees.

WDG Inc. uses a common sense and disciplined approach that is proven and effective. By implementing a combination of comprehensive financial, investment and insurance services, in an impartial professional environment, we are able to offer our clients enhanced wealth creation and unique employee benefit solutions.

The William Douglas Group is a Canadian based, privately owned full-service group benefits consulting and financial advisory firm. With twenty-five years of experience in providing executive financial planning services to corporate and individual clients, you can be confident while working with WDG Inc./Manulife Securities Incorporated that you will be provided with effective support to maximize your insurance and investment needs. Helping you to build your wealth lies at the heart of everything we do, and that includes managing your obligations through tax-advantaged investment vehicles. You can be rest assured that we remain proactive at all times to provide your business with the highest level of financial advice that you deserve.

Bill McElroy is the President and Principal of The William Douglas Group Inc. and the Senior Investment Advisor for his Manulife Securities Incorporated associate office located in Burlington, Ontario. Our office is a boutique wealth management and insurance brokerage firm, which provides comprehensive wealth management and brokerage services, complemented by a uniquely personalized client experience. As an independent advisor, McElroy has the ability to offer clients access to the entire spectrum of investment and insurance options without bias. He employs sophisticated financial planning in conjunction with twenty-five years of experience, to analyze an individual’s financial situation and create a plan tailored to achieve their goals.


Healthier children make for a better world. WDG Inc. is a proud supporter of the SickKids Foundation since 2005.